In the era of the recently instated NIL (name, image, and likeliness) deals, athletes are starting to see huge payments and revenue for all their years of hard work and dedication to their sports. When it comes to the king of NIL deals, no one currently does it better than USC basketball’s Bronny James — yes, son of the king of the NBA, LeBron James. Bronny James has achieved a significant milestone by obtaining officially licensed jerseys and shirt jerseys, marking him as the inaugural college athlete to attain such recognition.
Despite not having played a game for USC at this point, James is already making waves and reshaping the landscape in the world of collegiate athletics. The hyped USC Trojans look to make an even deeper run in the NCAA Tournament this year, with the hopes of Bronny leading the way as he makes his return from the court after a scary cardiac arrest incident.
With his soon-to-be-expected on-court success and overly successful off-court NIL deals, it’s time you get suited and booted like James himself. With multiple NIL deals with the likes of industry giants Nike and Beats by Dre, Bronny also has a signature line with athletic underwear brand PSD. Throw on top of his officially licensed merch, and you’ll have all your bases covered.
So, if you’re looking to gear-up like Bronny, here is where you can find the best Bronny James NIL deal gear.
Nike Men’s USC Trojans #6 Bronny James Replica Basketball Jersey – Cardinal
For those who truly consider themselves Bronny fans, this is a must-have — the Nike Men’s USC Trojans #6 Bronny James Cardinal Replica Basketball Jersey. This sleeveless jersey features a drop tail hem and a tagless collar for optimal comfort, as no one loves an uncomfortable jersey. The standard fit ensures a classic look, while the numbers and USC logos screen-printed on the front and back showcase your style and team pride. The jock tag at the left hem, complete with alpha sizing and Nike branding, adds authenticity. Finished with the iconic Swoosh design trademark, this jersey is machine washable for convenience.
Nike Men’s USC Trojans #6 Bronny James Replica Basketball Jersey – White
To be quite honest, away jerseys go harder than their home counterparts, at times, especially in a classic white — white goes with everything. Or you can do yourself a favor and just get both. A true essential pick-up for those seeking the best Bronny James NIL deal gear.
Nike Men’s USC Trojans #6 Bronny James Replica Jersey T-Shirt – Cardinal
Sometimes it is just easier to wear a tee than a jersey, especially when it comes to versatility and comfort, and with this shirt, you can do just that. So, get ready to show off your team pride in style with the Nike Men’s USC Trojans #6 Bronny James Cardinal Replica Jersey T-Shirt. This short-sleeve tee features a ribbed, tagless collar with interior taping for comfort. The standard fit offers a classic look, while the USC wordmark and James’ name and numbers are screen-printed at the center chest and back. The James Jr. on the back adds an extra touch of authenticity. Complete with the iconic Swoosh design trademark, this tee combines style and team spirit effortlessly.
Nike LeBron 20 EP ‘Time Machine’ – Pink/White
Sadly, the sick, solid-pink Nikes Bronny wore during the recent McDonald’s All-American Powerade Jamfest are nowhere to be found online, including prominent resellers. While we all wish they were, how about a pair of the Nike LeBron 20s that he wore in a very similar colorway? Grab yourself a pair of these and feel the resilient and versatile style of the Nike LeBron 20 Time Machine. This basketball-inspired icon boasts a luxurious design, showcasing a tailored, breathable mesh upper for ultimate comfort.
Elevated smooth leather eyelets and bold color blocking enhance its streetwear aesthetic. The robust stitched details, reinforced shanks underfoot, and durable cushioned midsole collectively ensure maximum performance, offering protection from impact and abrasion. Whether on or off the court, this shoe is a statement of both comfort and style. Both Bronny and King James approved and a must-have essential, Bronny James NIL deal gear.
Nike LeBron 20 ‘South Beast’ – Pink/Multi-Color
Another compelling alternative to iconic Nikes he wore: the Nike LeBron 20 ‘South Beast’ showcases a pink leather upper with matching deco stitching and a cushioned collar lined with quick-drying Nike Sphere. A unique touch is added with an additional Swoosh in faux pony hair layered atop a white pebbled leather Swoosh on the side.
The low-top shoe is supported by a midsole featuring a forefoot Zoom Air bag and a bottom-loaded Zoom Air unit in the heel, offering optimal cushioning. Torsion stiffness is provided by a midfoot shank made of carbon fiber. Notably, this version also includes a printed inscription of “XX.”
The Nike LeBron 20 Time Machine stands out with its signature Dunkman logo along the outsole, displaying bright colors that command attention against any backdrop. Elevate your style game with this alluring pair, paying homage to one of the leading sneakers on the market today.
PSD Bronny James Briefs 7″ – Lucid Dye
When ball is life, you want to make sure you are as comfortable on the courts as you are off the courts, and that means owning the best essential baselayers. Yes, we’re talking about underwear. PSD is your answer for premium basics for high-performing athletes.
Drawing inspiration from Bronny’s distinctive personal style comes the signature PSD 7” brief. Boasting a 7” inseam and a breathable sealed MicroMesh pouch, this brief delivers tailored support for ultimate comfort. The four-way stretch and durable flatlock stitching ensure your briefs stay in place, moving seamlessly with you regardless of your activities.
Featuring a unique ‘lucid dream’ colorway and vibrant hues, these briefs are designed for those who live life boldly. Embrace both comfort and style with the PSD 7” brief, curated to reflect Bronny’s individual flair.
PSD Women’s Sports Bra Bronny James – Lucid Dream
Lady ballers wanna feel comfortable too, and for that, Bronny and PSD offer this women’s sports bra. The Women’s Sports Bra showcases a timeless racerback silhouette adorned with distinctive designs to complement any style.
Crafted from a breathable, ultralight material, it ensures optimal comfort throughout the day, redefining the notion of a comfortable sports bra. The bra features a racerback silhouette, a lined front, and a soft-to-the-touch microfiber blend that promotes breathability. The ultra-flexible 3.5 cm microfiber blend band, along with flatlock seams, guarantees both comfort and durability. Constructed with 88% Polyester and 12% Elastane, it blends style and functionality seamlessly. A true essential for women ballers looking for the best Bronny James NIL deal gear.
PSD Bronny James Briefs 7″ – Steel Floral
For those who are better off feeling shades of blue, this unique blue floral design is the pick for you. Moveable, breathable, and flexible, the ultimate down-there comfort for athletic briefs.
PSD Women’s Sports Bra Bronny James – Steel Floral
For the female ballers, you might as well get this bra and the briefs above to have the matching set. While you’re at it, grab both sets to look and feel your best — which may arguably lead you to play your best.
Beats Fit Pro Noise Canceling Wireless Earbuds – White
Another signature NIL deal signing, Bronny also hooked up with athlete-driven headphone power brand Beats by Dre. You can see Bronny wearing these in his Insta post for a commercial, playing one-v-one against his dad — who wouldn’t love to see that full play out in real life? The Beats Fit Pro, designed for all-day wear, boasts true wireless noise-canceling and secure-fit wingtips. These wingtips, flexibly adapting to your ears, offer a stable and comfortable fit, proven through rigorous athlete testing.
The earbuds also feature pressure-relieving vents for extended comfort and come with a custom acoustic platform, providing a powerful and balanced sound experience. With Spatial Audio, dynamic head tracking, and three listening modes, including Active Noise Cancelling and Transparency Mode, these earbuds ensure an immersive audio experience.